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Wouldn’t it be great if you could just say what you were building, and get a bespoke UX course, designed for you? Well now you can, and they’re called Pathways.
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Key details

  • Each Pathway takes around 60 minutes to complete
  • Create as many as you want — there’s no limit (other than your AI credits)
  • Progress is saved to your account so you can pick up where you left off
  • All content is human-written — AI curates, not creates
  • Requires a BFM+ subscription — see pricing

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Getting started

  1. Go to builtformars.com/pathways
  2. Log in to your BFM account
  3. Type in your goal — the more specific, the better
  4. Your Pathway is ready in seconds

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Example Pathways

“Reducing churn for my social app” Get a module pulling together research on retention triggers, habit loops, and real examples of how companies like Duolingo and Spotify keep users coming back. “Creating a meditation app like Headspace” Surface UX patterns around calm UI, onboarding for wellness products, and the psychology of building daily habits — with real product teardowns to learn from. “How to write UX content that converts well” Pull together BFM research on microcopy, error messages, empty states, and the psychology of persuasive writing in product design.

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How teams use it

Onboarding new designers Instead of pointing someone at a reading list, create a Pathway for the product area they’re joining. They get structured context, fast. Preparing for a project Starting work on a new feature? Run a Pathway before you sketch anything. Thirty minutes of relevant research before the first meeting. Staying sharp between projects Use the Bootcamp — five pre-built Pathways on onboarding, churn, checkouts, product psychology, and growth — to keep learning even when there’s no active brief. Getting a second opinion Not sure how to approach a design problem? Frame it as a Pathway prompt and see what the research says before committing to a direction.